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Creative

Represents a set of descriptive attributes of an offer enticing consumers to buy or clip it.

Common attributes:
  • headlines list of string.
  • highlights list of string.
  • description string.
  • short_description string.
  • illustrations list of Image.
  • editable string. yes, no, approval.
Submission API specific attributes:
  • requires_editorial_support boolean.
  • original_media list of Attachment.
  • status string. draft, on_advertiser_approval, approved_by_advertiser.

Data Examples

JSON

{
    "requires_editorial_support": "false",
    "headlines": ["", ...],
    "highlights": ["", ...],
    "description": "",
    "short_description": "",
    "original_media": [Attachment, ...],
    "illustrations": [Image, ...],
    "editable": "false",
    "status": "confirmed_by_advertiser"
}

XML

<creative>
    <requires_editorial_support>false</requires_editorial_support>
    <headlines>
        <headline></headline>
        ...
    </headlines>
    <highlights>
        <highlight></highlight>
        ...
    </highlights>
    <description></description>
    <short_description></short_description>
    <original_media>
        <attachment>Attachment</attachment>
        ...
    </original_media>
    <illustrations>
        <illustration>Image</illustration>
        ...
    </illustrations>
    <editable>false</editable>
    <status>confirmed_by_advertiser</status>
</creative>

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